Pay Per Click Advertising and Mangement

Pay Per Click advertisements are the ads that are brought up as the “Sponsor Results” when you perform an Internet search with a search engine. With the major search engines, such as Yahoo, Google and MSN, these results are found at the right of the screen when the search engine results are produced. Starting a Pay Per Click advertisement campaign can be an effective method for increasing the amount of targeted traffic visiting your site.

Although a Pay Per Click campaign can be quite effective, it is important to keep in mind that it can also be costly. This is because you have to make a payment every time someone clicks on your Pay Per Click Ad. Therefore, in order to make the campaign effective and to increase your ROI, it is important to carefully select the right keywords to use with the campaign as well as to follow several other necessary steps. At DeWitt’s Media, we know the strategies necessary to make a Pay Per Click campaign a success.

A/B Testing Ads

A / B testing ads is vitally important for every PPC campaign, but it is a non-stop process that requires both time and patience. When you work with DeWitt’s Media, you can count on us to continually test your ads in order to determine which ones are perform most effectively. When your Click Through Rate (CTR) increases, your Quality Score generally increases as well. As a result, you enjoy cheaper click rates because your bid price will be decreased. Therefore, A / B testing not only helps draw in more targeted traffic, it can also help reduce costs – thereby increasing your ROI.

Keyword Research

In order to make your Pay Per Click campaign effective, it is important to select the right keywords to use along with your ads. By selecting the right keywords, you can be certain to attract your target audience while also keeping the costs down as much as possible. Unlike many other SEO / PPC companies, DeWitt’s Media does not charge by the keyword. In fact, we do not limit the number of keywords you can use in your campaign. Instead, we charge a percentage of what your ad spend is, which allows us to continually test your campaign while keeping other keywords in mind.

Landing Page Optimization

Optimizing your landing page is another critical element for a successful PPC campaign. At DeWitt’s Media, we test a variety of different landing pages with your site in order to determine which one converts the best. In some cases, we can dramatically increase the conversions for landing pages by simply creating some new content and moving certain images around on the page. Sometimes, even the seemingly smallest element can dramatically increase conversion rate as well as your sales.

Quality Score Optimization

Improving your quality score is probably one of the most important aspect of a paid search campaign. Which granted there are several factors that come into play, but having a paid search campaign with GREAT quality scores can dramatically decrease your click cost. The formula is simple the higher your quality score throughout your paid search campaign the cheaper your clicks will be. You can literally get clicks 50 percent cheaper then what your competitors are paying by increasing your quality score; therefore maximizing your returns.

Geo Targeting Optimization

Geo Targeting can be critical to a paid search campaign. When structuring your campaign this is another factor we keep into mind because sometimes not all states will convert as well as what others are converting. You could be receiving a lot of traffic from states that do not convert well; therefore decreasing your paid search campaign ROI (return on investment). We will identify what states are converting the best and what states are not then creatively run new ads for the states that are converting low; therefore maximizing your returns.

Monthly Reporting

When you choose to work with DeWitt’s Media, you will receive a monthly report of the status of your Pay Per Click campaign. This report will provide you with information such as your average Cost Per Conversion (CPC) and your Click Through Rates (CTR), as well as any recommendations we have to further improve your PPC campaign. In this way, you remain continually informed and can make the best decisions possible for your business.