Pay Per Click Advertising and Mangement
 

Pay Per Click Advertising and Mangement When you create a Pay Per Click campaign, you are generally creating a sponsored listing with a search engine. Although using Pay Per Click advertisements does provide you with a certain degree of guaranteed placement, you do have to pay every time someone clicks on your ad and you have to pay a high enough price to obtain targeted site visitors. Therefore, a Pay Per Click campaign can be quite expensive. Through proper Pay Per Click management, on the other hand, you can effectively increase your ROI and make the cost worthwhile.

At DeWitt's Media, our approach focuses on increasing your Quality Score with the help of A / B Testing Ads and by making improvements to your landing page. In order to increase your Quality Score, we have to effectively increase your average Click Through Rate. Not only will this help to drive sales, improving your Quality Score will also help decrease your Pay Per Click ad costs.

Pay Per Click advertisements are the ads that are brought up as the "Sponsor Results" when you perform an Internet search with a search engine. With the major search engines, such as Yahoo, Google and MSN, these results are found at the right of the screen when the search engine results are produced. Starting a Pay Per Click advertisement campaign can be an effective method for increasing the amount of targeted traffic visiting your site.

Although a Pay Per Click campaign can be quite effective, it is important to keep in mind that it can also be costly. This is because you have to make a payment every time someone clicks on your Pay Per Click Ad. Therefore, in order to make the campaign effective and to increase your ROI, it is important to carefully select the right keywords to use with the campaign as well as to follow several other necessary steps. At DeWitt's Media, we know the strategies necessary to make a Pay Per Click campaign a success.

A/B Testing Ads

A / B testing ads is vitally important for every PPC campaign, but it is a non-stop process that requires both time and patience. When you work with DeWitt's Media, you can count on us to continually test your ads in order to determine which ones are perform most effectively. When your Click Through Rate (CTR) increases, your Quality Score generally increases as well. As a result, you enjoy cheaper click rates because your bid price will be decreased. Therefore, A / B testing not only helps draw in more targeted traffic, it can also help reduce costs – thereby increasing your ROI.

Keyword Research

In order to make your Pay Per Click campaign effective, it is important to select the right keywords to use along with your ads. By selecting the right keywords, you can be certain to attract your target audience while also keeping the costs down as much as possible. Unlike many other SEO / PPC companies, DeWitt's Media does not charge by the keyword. In fact, we do not limit the number of keywords you can use in your campaign. Instead, we charge a percentage of what your ad spend is, which allows us to continually test your campaign while keeping other keywords in mind.

Landing Page Optimization

Optimizing your landing page is another critical element for a successful PPC campaign. At DeWitt's Media, we test a variety of different landing pages with your site in order to determine which one converts the best. In some cases, we can dramatically increase the conversions for landing pages by simply creating some new content and moving certain images around on the page. Sometimes, even the seemingly smallest element can dramatically increase conversion rate as well as your sales.

Quality Score Optimization

Improving your quality score is probably one of the most important aspect of a paid search campaign. Which granted there are several factors that come into play, but having a paid search campaign with GREAT quality scores can dramatically decrease your click cost. The formula is simple the higher your quality score throughout your paid search campaign the cheaper your clicks will be. You can literally get clicks 50 percent cheaper then what your competitors are paying by increasing your quality score; therefore maximizing your returns.

Geo Targeting Optimization

Geo Targeting can be critical to a paid search campaign. When structuring your campaign this is another factor we keep into mind because sometimes not all states will convert as well as what others are converting. You could be receiving a lot of traffic from states that do not convert well; therefore decreasing your paid search campaign ROI (return on investment). We will identify what states are converting the best and what states are not then creatively run new ads for the states that are converting low; therefore maximizing your returns.

Monthly Reporting

When you choose to work with DeWitt's Media, you will receive a monthly report of the status of your Pay Per Click campaign. This report will provide you with information such as your average Cost Per Conversion (CPC) and your Click Through Rates (CTR), as well as any recommendations we have to further improve your PPC campaign. In this way, you remain continually informed and can make the best decisions possible for your business.

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DeWitt's Media has worked very closely to bring my company's vision to life! Our business is unique and we required an ecommerce website that would set us apart from the crowd. This was not a simple task. There were many aspects of our site that needed to be catered. We got everything we wanted along with a customer service that has been above and beyond. Tyler and his expert team were very professional throughout the entire process from design to development to launch. They remain on call to answer our questions and point us in the right direction. They respond quickly and efficiently to questions or any issues that may arise. We wasted time with a couple other companies claiming to be able to deliver the type of site we wanted. But nobody could do what DeWitt's Media did for us! I would highly recommend DeWitt's Media if you are looking for a team that knows their business inside and out! Thank you.
- Hedda Royce,
President of G Loves

Our experience with Dewitts Media has been excellent and we highly recommend them. Just after a few months of consulting work with Dewitt Media we began to rise in search engine placement and our traffic grew exponentially. Dewitts Media really does know the secrets of the SEO industry and we will continue to confide in their expertise every step of the way.
- Neal Sumlin CEO, Area Printing testimonial

Dewitt's worked closely with our unique needs to increase auto insurance quotes and sales through PPC and organic search engine optimization and exceeded my expectations!
- Cesar Diaz President,
Auto Solutions Insurance

Tyler from DeWitt Media is the professional you want in your link building team. Faster, accurate, Honest and the most important - Delivers
- Elchanan Rotstain President,
Search3w - Search Engines Engineers
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