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ranking in google

Key Drivers to Rank In Google

Learn Digital Marketing

What are the key drivers in ranking in Google? The list is never ending, but let’s focus on the most important ones. In this video, I go over some of the key drivers to ranking in Google.
  1. Good Content
  2. Link Building
  3. Site Structure

These are generally the most important ones. We all know content matters, but some people still today fail to understand what link building is. I still get people today that have no clue what link building is.

Site structure is just a general setup, if you are using a good content management system chances are your site structure is good to go. The most popular CMS systems are WordPress, Shopify, and Magento.

On the other hand, link building is something you want to do manually. You can create a lot of good content that might attract links (no guarantee though). By combining content creation with manual outreach, you can 10X your marketing strategy. This way you are guaranteed to get a lot of links.

There are times we take on clients that have a lot of “great” content. And it seems they are doing everything right by creating great content right? You would think so, but after we dig in deeper we come to find out they have no links really, but their competitors have a lot. We see this quite often. That’s why you need to focus on creating better content and combine manual outreach with content creation.