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Is it a Good Idea to Use PPC Engines? Read On »
By Safiyyah Lanier February 26, 2010

Many people have strayed away from the usage of Pay-Per-Click ad campaigns because they have gotten pretty expensive. A lot of the competitive keywords cost lots of money and unless you are a big brand, getting a return on what’s been paid for the high-priced keywords is less likely. If marketers were to create a more strategic and leveraged plan, they could actually get a good thing going with the use of PPC engines. So should we completely drop the idea of using PPC engines? I think not.

How PPC Ads Can Benefit Your Marketing Campaign

Pay-Per-Click ads first became popularized because it was a new avenue that allowed Internet marketers to pick and choose where they wanted their ads to be seen. Since a lot of people didn’t effectively leverage their campaigns, they didn’t bring enough revenue to make a sizable profit. Using PPC ads can benefit you in a multitude of ways. Choosing the right strategy and tools for your campaign is the only thing keeping you away from success. Here are some of the benefits of using Pay-Per-Click ads:

  1. Building mailing list. PPC ads are great ways to help build mailing lists for your company. A lot of entrepreneurs that are involved in affiliate marketing use PPC engines because they bring in a lot more potential customers and affiliates. Rapidly building a very large mailing list can easily be done with the use of Pay-Per-Click ads, which can allow affiliate marketers earn more commission via back-end sales. The key is to (a) build a high conversion rate squeeze page, (b) provide free bonuses with high value, (c) accumulate a large list of relevant keywords and (d) set up a strong back-end selling method.
  2. Selling affiliate products. Whether you’re tying to sell your own products or those of an affiliate marketer, you can use PPC engines. They have been proven to be very effective and easy to use. A lot of affiliate marketing entrepreneurs are still using this method to their benefit. The key is to build the keywords around the product name or author and accumulate keywords within the niche of your product, which will allow you to create an effective PPC campaign.
  3. Focusing on lead generation and ready-to-buy customers. PPC isn’t only good for generating a list of interested people, but it can also help you to change interested folks into ready-to-buy customers. A lot of marketers don’t have a focus on the ready-to-buy customers, which causes them to fail miserably in their ad campaign. To succeed, you will have to (a) focus your attention on converting your visitors to these ready-to-buy customers, (b) build an attractive conversion rate web page for generations of leads and (c) clearly set up the goals for your ads and lead generation page.
  4. Viral marketing. If there is a great way of spreading the word about your products, it’s through viral marketing. Although there are a lot of methods you can use for viral marketing, some marketers use PPC as a tool for spreading special reports (which are perfect for increasing reputation and business for the long haul). The key to success here is to (a) organize high special reports of high value, (b) give out fresh info and (c) motivate others to help you spread around the reports.
  5. Using PPC for your landing page. After you have effectively created great PPC ads, you will need to have an equally effective landing page to captivate the visitors that click on the ad links. Whether you’re looking to get people to sign up for a newsletter or buy a product, a landing page will help to push them to action. You’ll be able to customize each advertisement to measure their effectiveness (based on click-through rates). Pick between posting a landing page that is either offering reviews, comparisons or viral marketing. Some believe that review landing pages are the most effective. You should provide negative and positive comments for the affiliate products on the page. Simply research and review the products, give negative and positive reviews, build a conversion rate review page that is attractive and accumulate a large list of keywords for the review page.

Using PPC Engines

The reason why so many people can’t resist using PPC engines is because it delivers quicker results than through organic search results. With Pay-Per-Click ads, you are able to easily adjust bids, keywords and ads, along with the landing pages connected to them. You receive instant feedback from the ads you have put up, making it easier to track your campaign. You’re top goal is to ensure that you’re attracting the right audience (you can even turn on and off ads for the different countries you are advertising in) and getting the results you want. By making the right approach to PPC marketing, it could be a very cost effective strategy. Just remember to start slowly and build experience before making any large commitments.

The most popular PPC engines out there include Google Adwords, Microsoft Adcenter and Yahoo! Search Marketing. All have great features and rates, but it’s up to you to choose the right keywords for your campaign. Keywords cost differently based on their popularity. The more popular it is, the more it will cost. Try to find the halfway point between affordability and relevance when picking out keywords for your PPC campaign. Using the PPC engines will offer some guidance in helping you choose keywords (by providing search volumes). Before you begin your campaign, make sure to create a budget and try your hardest to stick to it. It may be tempting to up your daily limits to help drive in more traffic, but if you aren’t able to cover the costs, don’t risk it!

Choosing the right PPC engine all depends on what you’re looking for. Although Google Adwords is the most popular, it can be more expensive than others (Yahoo! Search Marketing and Microsoft Adcenter. Of course, the others won’t offer you the coverage, management and reporting facilities Google can. If you want, you can mix things up with a variety of engines to see which do your campaign the most good. Start with one and slowly begin working with

10 Reasons Why You Should Use Twitter Read On »
By Safiyyah Lanier February 24, 2010

twitter-1The world seems to revolve around the Internet these days, making it vital for Web sites and businesses to get out there and make themselves known. It’s dog-eat-dog when it comes to Web marketing, so you’ll have to do whatever it takes to get to the top. One of the best ways of getting the word out about your business and/or Web site is to use social media networks like Twitter. Here are some reasons why you should use Twitter and how it can benefit you.

  1. Creating a Brand: As a company, your top goal is to create a brand that will sell the products and services you offer. Making consumers loyal to you is what keeps a business thriving. On Twitter, it doesn’t matter if you’re a startup or a small business that’s been in operation for ten years — anyone can build a brand. Your best bet is to create a personal account if your company isn’t well-known yet — people don’t like to talk to LOGOs; plus, a personal account will make you friendlier to Tweeters. Humanizing your business is always an effective route. By having your business up on Twitter puts you in the position to show the world that you are a part of the online community. You will become a social personality that will slowly but surely bring in more followers, who can eventually become loyal customers.
  2. Touching Base with Customers: Every business wants to be able to connect with their customers on a regular basis and Twitter lets you do just that. After branding, this should be your top priority. The reason Twitter is great for businesses is because it allows them to communicate with consumers directly. It’s like attending a worldwide party and being able to stand up in front of everyone and speak (and everyone actually listens). Those that are following you on Twitter will receive updates on your comments each time you post something up. You can also turn things around by keeping track of what your customers are tweeting. Getting to know them personally will help you to create a better brand and products/services that are more customer oriented. Also, make sure to reply back to customers as quickly as possible — they love that.
  3. Getting Feedback from Customers: After working with a few tweeters that you’re connected with, you will likely receive feedback about your companies services and/or products, and how they can be improved. Just make sure that you can take criticism because it can be used for your benefit. Listen to what your customers have to say and try your best to cater to their needs.
  4. Marketing for Free: Sounds too good to be true actually, but Twitter allows you to market your company without having to spend a pretty penny. You’ll be able to connect with potentially millions of people who in your eyes are potential sales. Marketing on Twitter is simple, whatever you post on your account will be seen by whoever looks into your profile and by those who are following you. In order to gain more followers, you should take the time to search around for people to connect with. Don’t become a spammer, be genuine and you will steadily build a group of followers. In most cases, tweeters will spread the word about a company they have enjoyed working with, which helps to increase followers and business for the company.
  5. Building Links and Traffic: Getting more traffic to your site can easily be done using Twitter as well. Once you’ve created a personal or strictly business persona on Twitter and have developed followers, you will find it very beneficial to post up links to your business Web site. It will help to bring in more visitors and if you create great content for the site, you will be well on your way to building quality links. Developing content that offers information that is valuable to readers will help to keep people coming back to your site. You will even find a great deal of conversions of visitors/readers to buyers. Consider posting up a link to have people follow you on Twitter. When people see that you have a Twitter account, it shows that you are more than just a LOGO. When they follow you they will receive updates about your offerings, which brings us to the next reason why you should use Twitter.
  6. Posting up Deals, Coupons and News: Everyone likes a great deal and as we all know, it’s a great way to bring in more buyers. By posting up coupon codes and special deals for products and services that you’re offering, it will catch the eye of many tweeters who could use your business. You can even make it a special deal for tweeters who are following you — that could help to get you more followers you can advertise to. Any company news that you would like to inform customers about can also be done through tweets. Keep customers and employees in the loop.
  7. Keeping an Eye on Competition: Unfortunately, you’re not the only business on Twitter who is looking to get some attention. Use it to your benefit — keep an eye on your competitors to see what they’re up to. Whenever they’re offering a deal, try to outdo them, but don’t get too competitive to the point where you’ll end up losing money. You can look at the tweets their customers are giving them — these could be good reviews or complaints. If you see someone having a problem with the competitor, tweet them and see if you can offer a “helping hand”.
  8. Increase Sales: Another great reason to use Twitter is to help increase the sales of your business. Since you’ll be receiving more attention than you probably ever have, you will receive the chance to sell more to more people.
  9. Networking: Tired of attending local networking events that seem to never work? Now, you can effectively network with companies and individuals that are more likely to help you bring in more customers. Connecting with like-minded people can help to increase peer recommendations and testimonials.
  10. Finding Prospects:You can use Twitter to find potential clients; you just simply type in keywords that are related to the services or products that you offer. You can then follow the users that pop up on the search results. Then begin tweeting about topics that are parallel to what you have to offer. Keep in mind that you should use direct messages or offline communications to keep prospects closed away from public channels.

Conclusion: Overall, using Twitter to boost your company’s or Web site’s visibility can be done with a few clicks of the mouse. Most of the work has already been done for you — all you have to do is make an account on Twitter and begin following and being followed. Make sure to stay active with tweeting to ensure that you build a reputable brand for your site or business.

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