Interacting with Your Users Through Content Creation on Blogs Read On »
By Safiyyah Lanier February 18, 2010

Everyone knows the benefits of having a blog on their website — it can help to increase traffic, sales and even loyalty. There are a few ways you can go about making the visitors of your site become readers and from there, you need to interact with them to keep them engaged and coming back for more. A lot of people build blogs on their site and don’t nurture it. It takes more than just posting up blogs every now and then. Readers on the Web are always browsing for something, whether it’s products/services to buy or information and news. If you can offer any of these on a regular basis, you are more likely to have more visitors — even if they aren’t repeat visitors. But the goal here today is to become more engaged with the readers of your site. Doing so can lead to loyal visitors who will continuously come back to your site. Here are some ideas you can use to interact with your users via blog content.

Keep Your Blog Updated

If you can continuously update your blog with new and relevant content that is informational or entertaining, this is a form of interaction. Keeping your blog updated is like posting up new conversations. What better way to interact with your readers than by creating more and more conversation starters.

Encourage Feedback

As you’re posting up content on your blog day-to-day, you should encourage your readers to leave comments and feedback. Post up blog posts that are “comment jerkers”, meaning it will be hard not to comment. Some bloggers do this by posting controversial topics or subjects that will bring about different responses from different people. Entertainment, opinion pieces and news topics are usually great for generating comments, especially if its about something people care about. Try posting up topics that are important and entertaining, while not going off the niche of your blog. When you finish up your posts, motivate readers to comment by asking what the they think or if your opinions are agreeable.

Ask Questions

Asking readers questions about a topic you’ve posted about is another form of interaction. Directly speaking with your readers is always a great way to get engaged. It’s like having a conversation with each reader individually. Try to ask questions in the beginning and in the end of your posts to keep the readers thinking.

Comment on Your Readers’ Comments

Now, that you have put so much focus into generating comments from your readers, you will need to reply to their comments. You can set up your blog with a widget that will allow you to accept and decline reader comments — that way you are in control of what’s being posted on your site. You want to keep spammers and harmful comments out of your blog. As your readers begin to comment, interact with the comment by replying. When other readers see that the author is replying to comments, it will encourage them to leave their own comments behind. It’s important that you do this early on when readers are still looking at the post. It will be more difficult to do this later when the value of your comment begins to decrease. When readers see an active comment section on your blog and that you value their comments, you will begin to see your community grow. Soon you will have to do little interacting with the comments, as they will interact with one another on their own. But that doesn’t mean you can or should abandon the comment threads.

Set the Rules for Your Blog

Create a policy that outlines the boundaries of your blog. Doing so will tell your readers what is and isn’t acceptable for the comment section. After learning about the rules, your readers may feel more comfortable with leaving behind their responses. You should also keep your comment area managed. Ensure that people are following the rules. If you have your blog set up to accept and decline comments before they’re posted, you will be able to do this easily. No one wants to post on a blog that is out of hand with nasty and uncivilized comments. This just isn’t an attractive things to readers. It’s okay to allow readers to express their opinions to one another, but it has to be done in an inoffensive manner. Many bloggers will leave up all comments unless they are spam.

Make it Easy for Readers to Comment

Some bloggers think that it is a good idea to make readers sign up and login in order to read blogs or comment to posts, but this can sometimes be aggravating. Readers may come across your blog and think a post is really interesting and would like to reply — but if they have to endure a lengthy sign up, they will be discouraged to do so. Leave signing up to your blog a choice — if you make it mandatory before commenting, you could end up missing out on a lot of potential visitors and replies that could enhance your blog community. Have you ever came across a really good post that you really wanted to comment on, but you didn’t want to sign up in order to post? Well, your readers could feel the same way. Of course, one would think that great posts that require registration to comment would bring in a lot of registrations, but this isn’t guaranteed. More registrations you have, the more emails you have access to for your promotions, but you should obtain signups by making them want to do it on their own, so just keep up with the good blog posts.

Show Readers that You’re Interested

Besides commenting to the posts your readers make, you should reward them by highlighting the comments that have good points. When readers see that you are pointing out great posts, more visitors may want to become a part of it and gain recognition. Hey, everyone likes to feel special at some point or another.

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