Promoting Affiliates – PPC Vs SEO? Read On »
By DeWitt's Media Inc March 17, 2008

A lot of people ask where or how should I promote my affiliates the question is simple you can promote your affiliates through organic search or pay per click. Which don’t take me wrong there is several other ways to promote affiliates such as through a blog and etc, but quite honestly building a blog is going to take some work I mean if your someone that likes to write and build viral content then your made out for it, but if your looking for a more faster approach to start generating revenue right off the bat then I would suggest PPC and SEO – the results are more effective, but then again depends on the person.

Anyways let me discuss on what I would recommend everyone and any one to do.

Search Engine Optimization (SEO) – You can use search engine optimization to promote your affiliates and you can actually build traffic into a website that will start generate profits with then ~6 months, but I will tell you this you have to be extremely good at what you do to start generating large revenues or at least some what ok revenues. The thing is with SEO it takes a lot of dedication and time to get rankings (or learn the process), but once you figure out the strategies that work you should be able to jump right back into it with no problem or at least start promoting another affiliate website with no time involved, so in other words you’ll know how to get links faster and more accurate therefore the result will be more traffic faster (its all about scaling).

Pay Per Click (PPC) – The Pay Per Click method is very profitable too just like SEO, but the thing is with pay per click is that you can start generating revenue as soon as you turn it on, so for example say you have a well set defined keyword list that is around ~200 words and you know these keywords are converting into sales well you can insert these keywords into your PPC campaign give them the right matching options and boom your ready to go, but keep in mind if your using a new account or a new keyword list its going to take time and some money to get them keywords into a profit state because most generally when you launch a new PPC campaign it will take time to get the historical keyword data built up then as you start to build your history up through PPC you can start to bid down on your keywords therefore they will hit a profit state sometimes this can take as long as 4 months it just depends on things such as account history, and your experience with working with Adwords.

Now the top two methods above will work if you work them, but like I said before you can get to that point where you know what to do and hardly work at all you will have to set down and figure it out it can take hours for example when I first got into the search game I use to set down for hours trying to figure out how stuff worked and I struggled to get rankings on keywords such as website design, but after time went by and I knew what I did to rank the keyword website design I was able to replicate it into 100 more things for example we have clients that we rank on numerous keywords over, over, and over again by using my strategies and it don’t take a lot of time I mean it does to a degree, but I know what I have to do to get them to where they want to be if that makes any sense.

Once you start using these two methods and working with them if you want go ahead and install a blog therefore you can build the content up on the website and at the same time build them around your products do keep in mind though if your promoting through organic search I would always suggest to have viral content on your website if your not a writer hire a content writer to craft you up some beefy content to put on your new site and then acquire some rich keyword links into that content preferably keywords that are going to bring you traffic of course so therefore the content might spread out in other areas (through social networks) and people will naturally link to the site.

The thing is find out what works for you and then work it over, over, and over again (replicate it). As time goes by you’ll start to find out these strategies become easier and easier, but at the same time your getting results much faster most generally at firs you won’t make much money, but once you get some experience behind you it will all start to make sense.

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